![]() New car previews the release of Spectre, the latest James Bond film.Limited edition celebrates over 50 years of Aston Martin and James Bond. ![]() The DB9 GT Bond Edition lacks the latest eight-speed automatic from the 2016 Rapide S, unfortunately, but otherwise is bang-up-to-date with all the newest Aston tech gadgets. A major update and upgrade inside brought the DB9 GT up to the new infotainment and electronics seen in the Vanquish. A 62-mph sprint of 4.5-seconds and top speed of 183-mph are stonking totals for the luxury-focused DB9. ![]() A giant power bump in the form of new GT specs promises 550HP - and the most rapid DB9 to date. A far cry from the DB10 prototype in the film, the DB9 GT Bond Edition is still fairly special in its own right. An Aston Martin wearing 007 James Bond badges will always have a huge built-in fanbase, though, and the time is right to co-brand. This is likely down to simple licensing costs, or brand covetousness within Sony pictures. For all the shared cache among Bond and Aston, we cannot recall another specifically badged Aston model with the Bond name. But it is a wholly suitable strap for this watch, and has to stand as one of the main reasons Bond fans are going to love it.Aston just rolled out a new special to celebrate the new James Bond film, SPECTRE, debuting this fall. Bond watch nerds will correctly observe that this is not the same configuration as the nine-band navy blue, red and olive NATO made famous by the oddly ill-fitting strap on Sean Connery's Rolex Submariner in Thunderball. In a great gesture to James Bond fans (and very possibly a sign of the times after all, Tudor et al now sell watches on canvas straps as standard), Omega has equipped the SPECTRE Seamaster with a mil-spec NATO strap in black and grey stripes. But that's mostly hidden by the strap (as is the sapphire display window). Of course, because this is a limited edition (7,007 pieces being made some habits do die hard) there is some custom engraving on the caseback, reading "SPECTRE" and the numbered edition. Otherwise, it's the same 41mm case, same lovely mixture of polished facets and brushed caseband, same unguarded crown, and of course the same co-axial, antimagnetic (to 15,000+ gauss) caliber. Never mind spying Omega understands that Bond is all about theatre, about grand gestures and small details. The message was clear: James Bond's watch does not travel second class. When Omega sent the Seamaster 300 Master Co-axial Chronometer that Daniel Craig will wear in next month's SPECTRE, it came in its full presentation box, complete with three-digit combination lock (no prizes for guessing what the code was), Omega-logo push-button clasp and a fair amount of what can only be described as "new car smell". If you doubt this at all, consider this: most watches that are delivered to QP Towers for us to pore over, photograph and review, come in pretty mundane plastic and polystyrene packaging - even the six-figure ones. It's right up there with, oh, I don't know - watches that have been approved by NASA and worn on the moon. Forget watches worn by racing drivers, or actors, or even actors who were also racing drivers - this is bigger. As marketing associations go, making the watch that James Bond wears is pretty much the most powerful there is.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |