In February 2021, a suit was initiated by Grupo Modelo. For more information, visit, and refresh your perspective on Instagram or on Twitter. A jury reached a verdict Wednesday on whether Corona Hard Seltzer can be considered beer for licensing purposes. All-new Corona Refresca MÁS is available in Mango Citrus and comes in 24-ounce, single-serve cans (MSRP $3.49).Ĭorona Refresca and Corona Refresca MÁS invite drinkers to live by their own rules. It’s available in a 12-can variety pack with four 12-ounce slim cans of each flavor and 4.5% ABV (MSRP $15.99). “These offerings are yet another nod to the brand’s proud Mexican roots, serving as an opportunity to put a signature Corona spin on the classic agua fresca.”Ĭorona Refresca is available in three bold, bright, tropical, lime-infused flavors: Coconut Lime, Guava Lime and Passionfruit Lime. “Both Corona Refresca and MÁS demonstrate our ability to bring innovative options to new, flavor-seeking consumers while delivering the relaxed Corona lifestyle people have come to know and love,” said Ann Legan, vice president of brand marketing, Corona. Both Refresca and MÁS are projected to contribute to Corona’s overall brand growth within the flavored malt beverage category. Following a brief pause in production in 2020, Refresca triumphantly returns to shelves and delivery services nationwide accompanied by the all-new Corona Refresca MÁS, a bigger, bolder offering that provides an amplified sensory experience. Launched in 2019, Corona Refresca quickly earned favor among drinkers. For this relaunch moment, Corona Refresca will be available in a 12-can variety pack and will introduce new Corona Refresca MÁS, a bigger, bolder 24-ounce single-serve can option available in Mango Citrus with an ABV of 8%. Molson Coors said at the time that it didn't think seltzer brands that were an offshoot of an existing beer brand performed well, according to Beverage Daily, and would opt instead to focus on two other seltzer brands in its portfolio: Vizzy and Topo Chico Hard Seltzer.The iconic brand’s first premium, flavorful, tropical cocktail returns to shelves nationwide accompanied by a bigger, bolder single-serve offeringĬHICAGO, Ma(GLOBE NEWSWIRE) - The Corona family celebrates the return of Corona Refresca, the iconic brand’s first premium, flavorful, tropical cocktail that delivers the fruit-forward flavors of the tropics, inviting people to live “La Vida Sabrosa,” or the flavorful life. Molson Coors discontinued Coors Seltzer in the US after less than a year on the marketĬoors Seltzer met its demise in July after only a few short months on shelves. Constellation Brands’ portfolio includes Corona Hard Seltzer, which one analyst group says is at risk of being discontinued Corona and Modelo Especial are winners in Constellation’s beer category. Phil Lempert, a food analyst and founder of, told Insider at the time that a return to restaurants and bars was the likely culprit, with drinks like cocktails seeming like a more interesting option than a hard seltzer.Įven White Claw sales began slumping: White Claw sales dipped 12.8% during the first two weeks of September, Wine Business reported, citing data from Evercore ISI. This spin-off of Henry’s Hard Soda is available in six flavors: lemon lime, passion fruit, pineapple, blueberry lemon, peach mango, and strawberry kiwi. which is spending 40 million to launch its new Corona-branded hard seltzer. 01:14 Now playing - Source: CNN Business. It often indicates a user profile.īloomberg Intelligence data showed that hard seltzer sales had slowed to a crawl during the summer, and data from Jefferies and Nielsen found the same: Sales growth slowed to about 30% by July 2021, down from 165% in 2020, Insider's Alex Bitter reported. Jobs economist: Worker shortage may keep inflation high. Account icon An icon in the shape of a person's head and shoulders.
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